What inspired the creation of SVEDA?

SVEDA was created by co-founders Shannon and Ian Shiell after their daughter's eczema was successfully treated with a homemade tallow balm. This inspired them to research tallow's benefits and create their own refined tallow-based skincare line.

Why does SVEDA use tallow in skincare?

Tallow has been used for centuries to moisturize, calm inflammation, support wound healing, and treat troubled skin. It closely mirrors sebum, the skin's own protective layer, helping to restore natural balance without clogging pores or irritating sensitive areas.

SVEDA was founded by Shannon and Ian Shiell, who created the brand from their home to help their family and others find natural, effective skincare solutions.

How is SVEDA different from homemade tallow products?

While inspired by a homemade remedy, SVEDA partnered with a US-based, FDA-certified lab to create refined products that balance texture, scent, and performance using only the cleanest ingredients, combining ancestral care with modern standards.

The Story of SVEDA

Creating a new standard where intention,
performance, and ingredient integrity exist
together without compromise

"Skincare should work in harmony with your skin, not against it.

I'm so proud to share SVEDA with you. Each product is guided by Intentional nourishment and a commitment to pure, simple ingredients every family deserves."

— Shannon, Founder of SVEDA

THE BEGINNING

Necessity may be the mother of invention, but sometimes it's a mother who will do anything to help her child.

For years, Shannon’s daughter, Lauren, had struggled with eczema. Shannon and her husband, Ian, tried everything from natural and not-so-natural creams to salves and prescriptions, but nothing worked.

Lauren’s roommate gave her a homemade balm made with something unfamiliar: tallow. Within just a few weeks, Lauren’s eczema... was gone.

That one moment sparked everything.

Why Tallow?

As Shannon dug into the research, she discovered what generations before us already knew: tallow had been used for centuries to moisturize, calm inflammation, support wound healing, and treat troubled skin, all without clogging pores or irritating sensitive areas.

The secret? Its compatibility with our skin's natural oils.

Tallow closely mirrors sebum, the skin's own protective layer (whose name, in fact, comes from the Latin word for tallow). When sebum is out of balance, so is your skin. Tallow helps restore that balance naturally.

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Why We Made Our Own

Inspired by the results, Shannon and Ian began searching for high-quality tallow products, but were quickly disappointed. What they found felt heavy, greasy, or had unpleasant odors. Nothing felt wearable. So, they made their own.

With Lauren's sensitive skin and their son Drew's acne-prone skin as their daily test panels, they spent eleven months perfecting the balance of texture, scent, and performance, using only the cleanest ingredients they could source. They partnered with a US-based, FDA-certified lab to bring SVEDA® to life, combining ancestral wisdom with modern formulation standards.

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From Our Family to Yours

SVEDA® was born in our home (not a boardroom), and remains rooted in making products that are clean, effective, and nourishing. Just as our bodies thrive on nutrient-dense, thoughtfully sourced foods, we believe our skin deserves the same level of care and intention.

We believe the most effective skincare works with your skin, not against it.

That's why every SVEDA formulation is built with biologically compatible, nutrient-dense ingredients selected not because they're popular, but because they nourish and support long-term skin health.

Because when you nourish your skin with what it truly needs, healthy skin follows.